Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette is woke now? When brands try to keep up with the times
The best an ad can be: no regrets for Gillette after controversial campaign
Woke: A Guide to Social Justice: McGrath, Titania: 9781472130846: Amazon.com: Books
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Gillette - Have sensitive skin? Get razor bumps when you shave? Tired of razor burn? Request a free sample of Gillette® SkinGuard today. Click here http://spr.ly/6180EKiCC | Facebook
Gillette is woke now? When brands try to keep up with the times
Stick to selling razors, Gillette, and leave men alone – Boston Herald
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Where Self-Interest Ends and Social Responsibility Begins
SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
Woke' Culture Has Been Fighting Injustice Since Early 1900s - Bloomberg
The year woke broke: a brief history of a contested word - New Statesman
Grooming Brands Are Waging War Over Masculinity | GQ
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
/arc-anglerfish-arc2-prod-pmn.s3.amazonaws.com/public/32YKFMFFMBEWJE3PO3DDURYJIY.jpg "If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington")
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
