![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1920x1080/public/d8/images/canvas/2021/07/27/eedc2c52-e48f-4f80-bc4f-06bf683a5e88_3517a92b.jpg?itok=b15uCB29&v=1627374143)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/27/f0d195e8-1a2f-4326-be87-cd2f3ac45cd7_54888a21.jpg)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![GOAT uses machine learning, computer vision to verify your top dollar sneakers are authentic | ZDNET GOAT uses machine learning, computer vision to verify your top dollar sneakers are authentic | ZDNET](https://www.zdnet.com/a/img/resize/bcab42e0968bf2ae305f7dd8639e68a0c30067d9/2018/08/13/9276c19d-eab6-4b65-8b0c-4bd7480fa1ce/goat-shoe.png?auto=webp&width=1280)
GOAT uses machine learning, computer vision to verify your top dollar sneakers are authentic | ZDNET
![Goat can't authenticate shoes. This is my third pair of fake shoes this year from goat. The box literally has Chinese stamps and the stitching in the shoes look funny.Not very acceptable Goat can't authenticate shoes. This is my third pair of fake shoes this year from goat. The box literally has Chinese stamps and the stitching in the shoes look funny.Not very acceptable](https://preview.redd.it/goat-cant-authenticate-shoes-this-is-my-third-pair-of-fake-v0-ro42fikbh6r81.jpg?width=3024&format=pjpg&auto=webp&s=5d3e9a1e5452c3220d7a6bca464673615d324adc)
Goat can't authenticate shoes. This is my third pair of fake shoes this year from goat. The box literally has Chinese stamps and the stitching in the shoes look funny.Not very acceptable
![EBay takes a bite at StockX and GOAT with sneaker authentication for sales $100+ in the US | TechCrunch EBay takes a bite at StockX and GOAT with sneaker authentication for sales $100+ in the US | TechCrunch](https://techcrunch.com/wp-content/uploads/2020/10/Ebay_Sneakers-186-16x9-LOGO.jpg)