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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition: Keller, Kevin Lane, Swaminathan, Vanitha: 9781292314969: Amazon.com: Books
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PDF] Applying Keller's Brand Equity Model in a B2B Context: Limitations and an Empirical Test | Semantic Scholar
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e: Keller/ Parameswaran/ Jacob: Amazon.com: Books
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