![In 2006, Sony released this commercial as part of a $150 million marketing campaign to sell the Playstation 3 : r/oddlyterrifying In 2006, Sony released this commercial as part of a $150 million marketing campaign to sell the Playstation 3 : r/oddlyterrifying](https://external-preview.redd.it/in-2006-sony-released-this-commercial-as-part-of-a-150-v0-REojNH_JJb8jgk5S3HTLtnWDZ9QNwEoNplNkrWPhcjc.png?width=640&crop=smart&format=pjpg&auto=webp&s=7265829bb0173d6697495f2f62aba10dc70fc010)
In 2006, Sony released this commercial as part of a $150 million marketing campaign to sell the Playstation 3 : r/oddlyterrifying
Ryan Biniecki on Twitter: "Ayyyeee PlayStation 3 launched in NA 16 years ago today! Let's celebrate with Sony's avant-garde PLAY B3YOND ad campaign. I always loved how ridiculous and over-the-top it was.
![People genuinely thought that's what I looked like" – 20 years after Mental Wealth aired, meet the star of PlayStation's most bizarre TV spot | GamesRadar+ People genuinely thought that's what I looked like" – 20 years after Mental Wealth aired, meet the star of PlayStation's most bizarre TV spot | GamesRadar+](https://cdn.mos.cms.futurecdn.net/QzPuwouCULQKQAmSZy5ndT-1200-80.jpg)