![How Under Armour went from a new hotshot sportswear company taking on Nike to a brand with a wholly uncertain future | BusinessInsider India How Under Armour went from a new hotshot sportswear company taking on Nike to a brand with a wholly uncertain future | BusinessInsider India](https://www.businessinsider.in/thumb/msid-70513839,width-700,height-525/The-story-begins-with-Kevin-Plank-Under-Armours-founder-and-CEO-A-team-captain-on-the-University-of-Maryland-football-team-Plank-wanted-to-design-athletic-wear-that-could-withstand-sweat-and-intense-activity-.jpg)
How Under Armour went from a new hotshot sportswear company taking on Nike to a brand with a wholly uncertain future | BusinessInsider India
![UNDER ARMOUR American Sportswear Company Founded in 1996 Manufactures Footwear Sports and Casual Clothes Open New Big Store in Meg Editorial Photography - Image of footwear, american: 128745782 UNDER ARMOUR American Sportswear Company Founded in 1996 Manufactures Footwear Sports and Casual Clothes Open New Big Store in Meg Editorial Photography - Image of footwear, american: 128745782](https://thumbs.dreamstime.com/z/under-armour-american-sportswear-company-founded-manufactures-footwear-sports-casual-clothes-open-new-big-store-mega-128745782.jpg)
UNDER ARMOUR American Sportswear Company Founded in 1996 Manufactures Footwear Sports and Casual Clothes Open New Big Store in Meg Editorial Photography - Image of footwear, american: 128745782
![Amazon.com: Under Armour boys Sports Cap, Low Profile Fit & Snap Back Closure Cap, Black, 1-3T US: Clothing, Shoes & Jewelry Amazon.com: Under Armour boys Sports Cap, Low Profile Fit & Snap Back Closure Cap, Black, 1-3T US: Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/91DG6FSvf3L._AC_UY1100_.jpg)
Amazon.com: Under Armour boys Sports Cap, Low Profile Fit & Snap Back Closure Cap, Black, 1-3T US: Clothing, Shoes & Jewelry
![Under Armour's top marketer on Spurs, never speaking Nike's name and wearing women's lingerie | Campaign US Under Armour's top marketer on Spurs, never speaking Nike's name and wearing women's lingerie | Campaign US](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/under-armour-02-20130709124639253.jpg)
Under Armour's top marketer on Spurs, never speaking Nike's name and wearing women's lingerie | Campaign US
![Under Armour Men's Tech 2.0 1/2 Zip-Up T-Shirt, League Red (626)/White, X-Small : Clothing, Shoes & Jewelry - Amazon.com Under Armour Men's Tech 2.0 1/2 Zip-Up T-Shirt, League Red (626)/White, X-Small : Clothing, Shoes & Jewelry - Amazon.com](https://m.media-amazon.com/images/I/51gCzykatKL._AC_UY1100_.jpg)